To conclude our Advertising on Twitter series, we will now look at an important tool to accomplish our main business objective – generating leads. Leads drive sales.
To generate and capture leads, run a Leads on Twitter Campaign with a Lead Generation Card. When someone clicks to expand your Tweet (containing a Lead Generation Card) and views your offer and call to action, all their contact information (email address, Twitter handle and name) are collected by Twitter. This information is saved in “Twitter Ads” and you can export it later as a CVS (comma separated values) spreadsheet, which can be used with Microsoft Excel or any other spreadsheet program. It’s that simple! Let’s look at the steps.
Leads on Twitter Campaign with a Lead Generation Card
- Go to the “Create New Campaign” drop-down menu
- Choose “Leads on Twitter”
- Choose your audience, customize ad visibility and set your budget
- Create your tweet with your Lead Generator card by writing a short description of why someone should “opt in” and receive further communications from you
- Highlight the “compelling offer, deal or piece of content” they can expect by sharing their contact information with you
- Use Twitter’s targeting options to connect with the users who are the most likely to be interested in your business
- Save your campaign and launch it
- People can opt-in with one click and the email addresses are collected by Twitter
- Use a supported CRM (custom relationship management) system to download the email addresses OR
- Import the leads manually into a spreadsheet program – In Twitter Ads, click the “Creatives” drop down in the top navigation, then “Cards”, then “Lead Generation” toggle option and then the “download leads” button to export the CSV file with all the leads you’ve collected
You are now using the “power of Twitter” to generate leads. By experimenting and fine tuning your campaigns, you will soon learn what works best for your business.
(Information source – Social Media Examiner – “3 Ways to Advertise on Twitter” and Twitter website)
Next blog – Optimizing Your Facebook Ads