Thanks to our friends at Google, websites that offer the best mobile-friendly experience are getting top billing and the search-engine giant is putting some muscle behind its warning to websites that force large ads on initial visitors.
Earlier this year, Goggle announced that its search engines would start ranking websites based on how mobile-friendly they were — ones with large text, easy-to-click-links, and pages that re-size to fit whatever screen they’re viewed on. The more positive attributes your site has, the higher in the rankings it will be.
And as we’ve mentioned many times here on Unicorn Web Development, Google rankings are VITAL when it comes to making your website successful.
This month brought more changes that website owners should be aware of. Google announced it wants sites to stop using full-page app install ads when users click from a mobile search result to a website.
According to Businessinsider.com, a Google webmaster blog stated: “Sometimes a user may tap on a search result on a mobile device and see an app install interstitial that hides a significant amount of content and prompts the user to install an app. Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page.”
It further announced that it would begin using a mobile-website tester program to check whether the ads are being used. Beginning in November, any mobile website that forces uses to click on an advertisement to see a significant amount of content will no longer be deemed mobile-friendly.
Instead, Google is urging websites to move those full-screen ads further into the website to avoid seeing negative impact on their Google search engine rankings.
If you have any questions about this issue or any other Web-related questions don’t hesitate to contact us at Unicorn Web Development. We’re here to help you!