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Make your domain and website names match

domain_namesWe at Unicorn Web Development realize there are many choices that new online business website owners may be uncertain about. There’s no question that running the gauntlet of numerous mandatory decisions for moving online can be unnerving for those who don’t know what they’re getting into. We’re here to help you make those decisions.

So over the next several blog entries we will be providing general information on several decisions every new online business website owner faces and what we suggest they doing when these issues arise.

What’s in a name?

First, and foremost, is your business website’s name. There is general agreement that website’s name should be the same as the domain name, however, that is not always the case.

According to, “Naming a site after its domain name is important, for the simple reason that when people think of your website, they’ll think of it by name. If your name is also your URL (ie, web address), they’ll automatically know where to go. For example, when people think of, they don’t have to wonder what web address to type into their browser to get there. The name of the site is also the URL.”

Unfortunately, the website name you want may not always be available because someone else owns it. This is where a lot of thought needs to go into selecting a name, because you want your customers to come to you and not to a competitor’s website.

One possibility is trying to buy that domain name from the current owner. Just realize, though, that the current owner is likely going to know you want it for that reason and could set a high price for it. Some have the resources to consider this option, others don’t.

A second option involves essentially reversing the order of naming your business by making your business name fit whatever domain name you are able to acquire. says, “…If you’re just starting out, you might prefer the cheaper alternative of trying to obtain a domain name first, and then naming your website (or business) after the domain that you’ve acquired. So if you’ve acquired, say, the domain name “”, then your website and business might be named “Acme” or “”. I know this seems a bit like putting the cart before the horse, but that’s the reality if you don’t want to lose out on the Internet.”

With business being Web-based these days, it’s important to make that domain/website name a large part of your initial decisions as you are starting you business. Contact us at Unicorn Web Development if you have questions as you go through this process. We can even help you brainstorm a new domain name and register it for you.

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