2017 is destined to bring some exciting innovations to the marketplace, ecommerce and social media. New, preferred patterns of communication are taking center stage.
The social media evolution will have a huge impact on your business. The trends include spinoffs from cutting-edge technology and repackaging of old ideas for a new audience. Almost all social media trends focus on the emerging target audience – the Millennials.
The Millennials comprise the largest generation since the now-retiring Baby Boomers. They also comprise the largest segment of the work force. All eyes are on the millennials as they enter their prime purchasing years.
Companies need to adapt to successfully market to this unique and diverse demographic. In this four-part series, we will examine the latest social media trends and explore opportunities and benefits for your business.
Social messaging is considered the “new frontier” of social media. Message apps have overtaken traditional social networks as the preferred form of communication, particularly with millennials. Millennials use of OTT (Over-the-top messaging) will soon overshadow the soon-to-be antiquated SMS (short message service or text messaging).
The combined number of users on WhatsApp, Facebook Messenger, Viber and WeChat exceeds the big social networks – Facebook, Twitter, LinkedIn and Instagram – with an estimate of two billion users by 2018.
Consider the following as you explore how social messaging can work for you and your business:
- Social messaging platforms are cost effective and have a wider global audience of users
- Messaging apps communicate one-on-one with customers
- Social messaging is more personal, private and transparent.
- Users can obtain assistance faster and easier, providing a better customer experience
- Users can log into messaging apps to chat, connect with brands, browse merchandise and watch content.
As you and your business make the transition from social networks to social messaging applications, remember one important thing – the people. Success in harnessing the power of social messaging is understanding how they use technology to share, interact, and transact and providing the experience that will keep them coming back.
The next blog in this series will focus on social videos and delivery of live, authentic content. Stay tuned!
Need assistance with you Social Media engagement? Call Unicorn Web Development to discuss the services we have to get you presence in Social Media up and running – (904) 282-9338.